AI Insights · Timothy · July 2024
Top 5 Social Apps in Nigeria: Q2 2024 Performance
Discover the performance trends of the top 5 social apps in Nigeria during Q2 2024, including weekly downloads, revenue, and active users.
In the second quarter of 2024, the performance of the top 5 social apps in Nigeria showcased interesting trends in weekly downloads, revenue, and active users. Data from Sensor Tower presents a comprehensive overview of these metrics, providing valuable insights into the app market dynamics.
Facebook Lite from Meta Platforms, Inc. saw fluctuating weekly downloads, peaking at 568K at the beginning of April and experiencing a dip to 201K by mid-May. However, it rebounded to 513K by the end of June. The app maintained a steady increase in weekly revenue, ending the quarter with $2.2K. Active users grew consistently, starting at 25.6M in early April and reaching 27.2M by the end of June.
TikTok from TikTok Pte. Ltd. showed strong performance with weekly downloads ranging from 182K to 366K, hitting a high of 337K in the last week of June. Revenue for TikTok saw a slight increase over the quarter, peaking at $32K. Active users also exhibited a positive trend, starting at 6.1M and climbing to 6.9M by the end of the quarter.
Instagram Lite from Instagram experienced stable weekly downloads, ranging between 135K and 231K, with a notable increase in the final weeks of June. Weekly revenue peaked at $8.7K in early April and gradually decreased to $5K by the end of June. Active users demonstrated consistent growth, beginning the quarter at 8.9M and ending at 9.5M.
X from X Corp. displayed variable download numbers, from a low of 63K in early May to a high of 212K by mid-May. Weekly revenue peaked in late April at $10.5K and saw fluctuations, ending June at $9.1K. Active users showed a steady increase, starting at 2.4M and reaching 2.6M by the end of June.
Status Saver - Video Saver from Save Status, Video & Image Downloader maintained a consistent download range between 35K and 63K throughout the quarter. The app didn't generate any revenue during this period. Active users remained relatively stable, fluctuating slightly but maintaining around 500K users.
These insights, based on data from Sensor Tower, highlight the dynamic nature of the social app market in Nigeria. For more detailed analytics and trends, visit Sensor Tower.
